Parish magic line12/28/2022 ![]() ![]() According to an article titled The Contributions of Marketing To Strategic Management, “Strategy is the choice of markets the firm will attempt to serve, or a choice about the scope of the firm's domain, including decisions about expansion, defense, and contraction of that domain” (Biggadike, 1981). A decision had to be made if Casper was to continue to thrive. The CEO of this company noticed the rising competition of selling mattresses even after becoming a lead seller in 2014 with the online industry. Perry (2018) gives detail that Casper is a company known for their sell of mattresses-in-a-box. According to Bisio (2017), economic and social factors continue to make baking important teeters toward more self-reliance, a return to simplicity and to draw more and more people, including many young people, towards home bakingĢ.I am going to discuss a company called Casper. I think it would be a great investment and show the world that they are just not for experienced bakers. There are even cooking shows dedicated to finding kids who love to and aspire to be chefs. Maybe they could create a line of colorful pans just for kids. I also feel that they should advertise more for the younger generation of girls and boys who enjoy baking. There is no advertising for this brand of baking pans, and I think that there should be. Many bakers buy products that are easy to use, clean, and will give them years of use. The pans are a great buy and if cared for properly will last years. These pans can be found online and used by home bakers. ![]() The product I chose are the Parish Magic Line cake pans.
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